source:
  type: guide
  id: hud-4000-1-iv-c-marketing-tools
  authority: FHA Single Family Housing Policy Handbook 4000.1, Part IV — c. Marketing
    Tools (09/30/2016)
  description: FHA Single Family Housing Policy Handbook 4000.1, Part IV — c. Marketing
    Tools (09/30/2016).
  coverage_tier: operative
obligations:
- id: hud-4000-1-iv-c-marketing-tools-full
  canonical_id: hud-4000-1-iv-c-marketing-tools-full
  section: FHA Single Family Housing Policy Handbook 4000.1, Part IV — c. Marketing
    Tools (09/30/2016)
  type: do
  tags:
  - regulator-direct
  - fha
  - hud-handbook
  - corpus-expansion
  - tier-operative
  primary_source:
    tier: 1
    authority: FHA Single Family Housing Policy Handbook 4000.1, Part IV — c. Marketing
      Tools (09/30/2016)
    source_class: hud-handbook
    source_url: https://www.hud.gov/hud-partners/single-family-handbook-4000-1
    snapshot_id: 8c03836f77f317e1
    fetched_at: '2026-05-23T00:28:40Z'
    content_hash: sha256:411430f29b13f9b54a2ebb0e6f6e7087ecd2b90d0da22eb0c8c792eaa2d7d0df
    paragraph_quote: 'c. Marketing Tools (09/30/2016) i. Standard In marketing HUD
      REO Properties, listing brokers are expected to use those contemporary industry
      marketing tools used in marketing non-REO Properties in that area, which may
      include, but are not limited to: • utilizing yard signage and online advertising;
      • encouraging pre-qualification or pre-approval of potential buyers; • holding
      open houses or holding webinars, seminars, or workshops on HUD property sales;
      and • requesting limited repair of Properties, with approval by HUD. IV. CLAIMS
      AND DISPOSITION B. Title II Disposition 2. REO Property Disposition Handbook
      4000.1 1632 Last Revised: 11/26/2025 Listing brokers must ensure that all written
      advertising includes the Equal Housing Opportunity logo, statement, or slogan.
      HUD, at its discretion, may offer bonuses or other sales incentives to real
      estate brokers. ii. HUD Home Store (A) Definition HUD Home Store is the listing
      site for HUD REO Single Family Properties. (B) Standard HUD will post its inventory
      of HUD REO Properties for sale on HUD Home Store. iii. Local Real Estate Agent
      Associations and Listing Sites HUD expects listing brokers to work with their
      local National Association of Realtors (NAR) boards and similar organizations
      and use a local Multiple Listing Service (MLS) and other industry standard listing
      sites to market HUD REO Properties. iv. Online Marketing Tools Listing brokers
      are expected to use such contemporary online marketing tools as the following:
      • full application of internet tools to present houses in multimedia formats
      with MLS, with extensive photographs, video, and documentation; • search engine
      optimization; • Quick Response (QR) codes or other technology to assist buyers
      in accessing property information; and • marketing blogs or other tailored social
      media. v. Hard-to-Sell Properties (A) Definition A Hard-to-Sell Property is
      a HUD REO Property located in a specific market area characterized by such sales
      conditions as large numbers of non-HUD vacant Properties, declining neighborhoods,
      or severely depressed local economy. (B) Standard The AM is responsible for
      designating hard-to-sell Properties under HUD guidance. HUD offers a minimum
      sales commission for Properties designated as hard-to-sell on HUD Home Store
      and, at its discretion, may offer bonuses or other sales incentives to real
      estate brokers. IV. CLAIMS AND DISPOSITION B. Title II Disposition 2. REO Property
      Disposition Handbook 4000.1 1633 Last Revised: 11/26/2025 HUD will prescribe
      the time frame and conditions under which bonuses or other sales incentives
      will be offered. vi. Revitalization Areas (A) Definition Revitalization Areas
      are designated geographic areas in which HUD identifies Properties eligible
      for disposition through discount sales programs. (B) Standard HUD will designate
      Revitalization Areas based on the following criteria: • very low income areas;
      • high concentration of HUD REO Properties; and • low homeownership rate. State,
      local, or tribal governments or HUD-approved Nonprofits may request that HUD
      designate a geographic area as a Revitalization Area by sending a written request
      to the Director of the Jurisdictional Homeownership Center (HOC) for the area.'
  judgment: false
